What You Need To Know
Your marketing and sales communications
What is Marketing and Sales Compliance?
Simply put, marketing compliance is ensuring that your company’s marketing and sales content follows rules and regulations set by the government and other governing bodies.
These standards are put in place to protect consumers from being misled, deceived, or generally harmed by businesses.
In practice, marketing and sales compliance is making sure that your content or communications are always in line with these rules no matter where they end up or who communicates them on your organization’s behalf.
Whether these messages are on the web, in an email, communicated by phone or messaging in contact centers or on social media, your company is responsible for making sure the messaging is consistent and abides by those rules.
Why Is Marketing Compliance So Difficult?
However, the content and communications made by your organization, partners, or third parties on your behalf can end up in hundreds of thousands of places across the internet, social media posts, or in emails.
The same thing happens in call centers, where many agents are using your messaging to promote your brand. Thus, ensuring that your message to your customers is consistent across all these platforms is a huge task for any marketing, sales, or compliance department to undertake.
The Bottom Line: Take The Steps Needed To Achieve Marketing Compliance
Technology can automate many steps of your compliance efforts. With the help of an automated platform, potential compliance issues can be automatically discovered, tracked, and remediated across all of those sources.
PerformLine helps organizations of all sizes monitor their marketing and sales content across the web, call, message, email, and social media channels for regulatory and brand compliance. We’re here to help your brand mitigate compliance risks and ensure brand safety.