Using PerformLine, we can use a consistent set of rulebooks across our mobile, web, sales, calls, chats, and emails so that we can have a consistent message across all of those platforms that is compliant with our regulatory and brand guidelines, while also monitoring our retailers appropriately. Because of the holistic capabilities of the platform, we can widen the lens, so to speak, and use the data and insights to get the big picture of our compliance program itself while also seeing ways where we can improve the customer experience and then use those learnings as tools for training our employees.
