Because of the holistic capabilities of the platform, we can widen the lens, so to speak, and use the data and insights to get the big picture of our compliance program itself while also seeing ways where we can improve the customer experience and then use those learnings as tools for training our employees.
Regulatory compliance and brand monitoring are two essential pillars of a successful marketing compliance program. By implementing effective regulatory compliance and brand monitoring strategies, you can ensure your marketing efforts are legally compliant, and your brand reputation remains intact.
Regulatory compliance refers to adhering to laws and regulations set by governing bodies such as the Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), and others. Failure to comply with these regulations can result in hefty fines and damage to brand reputation.
Brand monitoring, on the other hand, involves monitoring online and offline channels for any mentions of your brand, products, or services. This helps to identify potential compliance violations, brand reputation threats, and customer complaints that may require prompt attention.
PerformLine provides a solution to find and fix these issues before they cause harm, ensuring that your company is protected from any potential marketing compliance risks while safeguarding your brand’s reputation.
One Platform, One Process, One Truth.
PerformLine enables compliance teams to identify and address compliance risk through our end-to-end solution from marketing material review to remediation.
Our Document Review channel offers review and scoring of marketing materials before publishing. Our Web, Social, and Email channels provide discovery of unknown regulatory compliance violations and brand mentions on those channels and then automated monitoring of those known sources. Finally our Call and Message monitoring allow you to review every minute of your direct marketing efforts, including call transcripts, chat conversations, or SMS messages.
Our platform replaces the need for multiple, disconnected solutions and provides a centralized, omni-channel marketing compliance management process. Experience total efficiency with PerformLine’s all-in-one solution – One Platform, One Process, One Truth.
What our Clients say about PerformLine
Using PerformLine, we can use a consistent set of rulebooks across our mobile, web, sales, calls, chats, and emails so that we can have a consistent message across all of those platforms that is compliant with our regulatory and brand guidelines, while also monitoring our retailers appropriately.
Through PerformLine’s automated discovery and monitoring process we have enhanced our process flow to gain greater oversight and to better ensure marketing compliance is met across pertinent regulations including RESPA, and state-required disclosures, etc. The PerformLine tool has enabled us to more efficiently track whether compliance issues are resolved in a timely manner
PerformLine makes it easy to monitor all of our merchant partners’ sites for compliance. We’re excited to have full visibility into our merchants’ advertising and to find and remediate any potential issues quickly.
Reviewing our direct mail pieces to ensure the terms and conditions are correct and accurate has been a labor-intensive job. By using PerformLine’s Document Review technology, we can receive automated verdicts on documents almost immediately, significantly improving our speed-to-market.
Koalafi is a proud customer of PerformLine’s compliance platform (and their Kraken web crawler) that we use to continuously monitor of all of our merchant partners advertising as well as to action remedial actions, warnings, etc. as needed.
A critical component of a responsible compliance program is programmatic technology like what the PerformLine platform offers. As financial services products, technology, and regulation continuously evolve, our partnership with PerformLine allows us to ensure compliance of Even’s 400+ direct partners in a centralized and scalable manner.
PerformLine continues to help us streamline our auditing process through its easy-to-use platform.
Since launching with PerformLine a few years ago, potential compliance violations have dropped significantly. The platform is a great tool that justifies itself.
With PerformLine it was like hitting the easy button to start monitoring our marketing campaigns for compliance.