Compliance Management Solutions at PerformLine: Who We Are

About Us

Discover. Monitor. Act.

That’s not just our tagline, but three fundamentals that inspire innovation at PerformLine. We live those words every day as we build technology that empowers compliance leaders to protect their brand — and their consumers.
Making Compliance Less Complicated

In 2007, as an executive in the performance media space, Alex saw a need for better optics into the quality and compliance of leads and calls. With that vision, he started PerformLine, but what he didn’t realize at the time was that he was pioneering a new industry around marketing and sales compliance.

With a team of like-minded industry veterans joining the cause, they started with a simple piece of Javascript and screenshots to help marketers understand where their brand was being promoted in the expanding ecosystem.

As marketers’ needs became clearly defined and as regulators applied greater pressure for consumer protection, the PerformLine platform took shape—and took off!

COMPLY 2019 - PerformLine team
PerformLine now brings compliance professionals from any industry a cutting-edge technology that features automated, omni-channel coverage from one platform.

With full workflow capabilities, real-time analytics, remediation, and monitoring to ensure regulatory and brand compliance, PerformLine has become the platform leading companies choose to mitigate risk and protect their brand.

Board of Directors


Alex Baydin

Founder and CEO,
Alex Baydin

Alex is a seasoned executive and a recognized leader in the compliance and digital media industries. Alex founded PerformLine as he saw the growing need for compliance and verification in the marketing space. Using his deep experience in media and compliance, he developed the PerformLine™ SaaS platform to bring automation and scale to companies looking to mitigate risk and ensure brand safety. PerformLine empowers leaders with a first-line of defense solution to mitigate risk across major consumer touchpoints: digital, voice, chat, email and social. By combining scalable tools and intelligent automation into one integrated platform, PerformLine creates a clear path to discover, monitor, act on, and mitigate regulatory risk and ensure brand safety. Prior to founding PerformLine, Alex held leadership roles at Epic Media Group, Inc., a performance-based affiliate network and lead aggregator, Quigo Technologies, a pioneer in contextual CPC technology and SEM firm eventually acquired by AOL, and at United Online (NASD:UNTD) an internet service provider. Alex holds a bachelor’s degree from Cornell University.

LaSalle Vaughn

LaSalle Vaughn

Chief Ethics & Compliance Officer , Bestow
LaSalle Vaughn

LaSalle has over 20 years of financial services executive experience in highly regulated industries leading large global operations and compliance teams for Fortune 500 & fast-growing startups. He has deep expertise in operations, risk management, compliance, contact centers and transformation scaling for high growth organizations. LaSalle is a former US Naval Officer, published thought leader and accomplished public speaker.

LaSalle is the Chief Compliance, Risk & Ethics Officer for Bestow – a leading insurtech company offering insurance online. His teams provide comprehensive solutions for Bestow, third parties and customers in Compliance, Risk, Ethics and Regulatory Affairs.  Before Bestow, LaSalle was an Ethics & Compliance executive for Robinhood leading teams in Global Communications Compliance and monitoring for domestic and international entities including investments and crypto currencies.  At Robinhood, LaSalle served on numerous steering committees including Product Oversight and the Diversity & Inclusion.

Prior to joining Robinhood, LaSalle was the Executive & Marketing Compliance Officer for the United Services Automobile Association (USAA) – a Fortune 100, diversified financial services firm that provides insurance, banking, investments, and advice to over 13 million active duty and retired military members and their families.   In this role, he led the Compliance oversight of all advice, approval of marketing and new product creation for USAA, its affiliates, and third parties.   Before USAA, LaSalle served as a Wealth Manager for Merrill Lynch and Wells Fargo, managing half a billion dollars for high profile senior executives and professional athletes.

LaSalle serves as an Independent Director for the Board of PerformLine, a leading provider of compliance technology empowering firms with solutions to mitigate risk across a multitude of channels. He serves as an Executive Committee member for the University of Texas at Austin Longhorn Foundation (T-Association).  He also served as a Board member on the Investment Committee for the University of Texas at Austin (TEXAS EXES).

He earned his BBA from The Red McCombs School of Business at The University of Texas at Austin and his MBA from the University of Texas at San Antonio. He is a Certified Wealth Strategist (CWS), a Certified Compliance & Ethics Professional (CCEP) and is registered to hold FINRA registrations 7, 24, 66 and the Group 1 life, annuity and health license. He is married to Nikole and they have two children, Sydney and LaSalle IV and they currently reside in Sunnyvale, California.

Brain Shortsleeve

Brian Shortsleeve

M33 Growth
Brian Shortsleeve

Brian Shortsleeve is passionate about helping founders and CEOs win in their markets by applying his experience driving operational excellence and executing strategic acquisitions.

Prior to founding M33, Brian served as the Chief Administrator and Acting General Manager of the Massachusetts Bay Transportation Authority (MBTA). He was handpicked by Governor Charlie Baker in 2015 to develop a plan to put the MBTA on the path to long-term fiscal sustainability. During his tenure, Brian led efforts to reduce the operating deficit, leverage technology and industry partnerships to modernize business processes and accelerate the pace of state-of-good- repair capital investment.

Before the MBTA, Brian spent 14 years in strategy consulting and investing at Bain & Company, H.I.G. Capital, and most recently, General Catalyst, where he served as a managing director and led investments in software and technology-enabled services companies. Brian served on the boards of Axium Software (acquired by Deltek), CLEAResult (acquired by General Atlantic), Envoy GlobalOceans Healthcare, and OGSystems (acquired by Parsons).

Brian is a Massachusetts native, graduate of Harvard College and Harvard Business School, and served as a Marine officer in Bosnia-Herzegovina and the Persian Gulf. He has been named one the 50 Most Influential People in Boston by the Boston Business Journal and The Boston Globe named him to the “2016 Game Changers” list, which recognizes leaders doing extraordinary things to reshape life and work in the greater Boston area.

Gabe Ling

Gabe Ling

M33 Growth
Gabe Ling

Gabe brings a zeal for entrepreneurship to the M33 founding team. Over his career, he has helped launch startups and taken an active operational role with several portfolio companies. A seasoned growth equity investor with a focus on technology, data services, and healthcare, Gabe has experience in helping teams drive growth and create valuable data assets.

Most recently, Gabe was a partner at General Catalyst, where he led investments in growth stage companies in the software, business services, and healthcare services and IT sectors. He served on several boards, including Datalogix (acquired by Oracle), CLEAResult (acquired by General Atlantic), Oceans HealthcareOGSystems (acquired by Parsons), and Brighter (acquired by Cigna).

Prior to General Catalyst, Gabe attended Yale University, where he graduated with a B.A. in Economics and worked at the Yale Investments Office, which manages the university’s endowment and is recognized as a pioneering institutional investor. He was recognized by the Greater Boston Chamber of Commerce as a 2016 recipient of the Ten Outstanding Young Leaders (TOYL) award for civic and business leadership and is an alumnus of Harvard Business School’s Young American Leaders Program, which convenes leaders from around the country to foster cross-sector collaborations that impact local communities. Gabe currently serves on the United Way PE/VC Leadership Council and works on the organization’s early childhood development initiatives.

Move Fast. Be Safe

We help compliance teams move at the speed of business. With PerformLine automation, workflows and tools to speed approvals, compliance becomes agile and a partner to your business.

Compliance at Scale

Compliance Observations
Assets Monitored
Rulebooks Deployed

We love what we do, and we have fun doing it!

Performline-culture- Breckinridge ski trip
Money2020 - Alex Baydin on stage
performline-culture- think bigger
performline-culture- have more fun- river outing
PerformLine-culture- have more fun - Friendsgiving
PerformLine-culture- have more fun - Halloween

1% for the Planet

PerformLine is passionate about the outdoors and our responsibility to protect our planet for all to enjoy. To celebrate our successes we’re giving back by partnering with 1% for the Planet, joining other members like Patagonia and Honest Tea, to give 1% of our total sales and support through volunteer time to non-profit organizations that protect land, forests, rivers, and oceans.

Proud Partners Of

ABA logo - american bankers association
Banking-CIO Outlook top 10 regtech solution providers - 2018
Forbes Tech Council Digital for 2021 Members
MBA logo - mortgage banker association
American FinTech Council