We're Leading The
Marketing Compliance Revolution
That’s not just our tagline, but three fundamentals that inspire innovation at PerformLine. We live those words every day as we build technology that empowers compliance leaders to protect their brand — and their consumers
Making Compliance Less Complicated
In 2007, as an executive in the performance media space, Alex saw a need for better optics into the quality and compliance of leads and calls. With that vision, he started PerformLine, but what he didn’t realize at the time was that he was pioneering a new industry around marketing and sales compliance.
As marketers’ needs became clearly defined and as regulators applied greater pressure for consumer protection, the PerformLine platform took shape—and took off!
PerformLine now brings compliance professionals from any industry a cutting-edge technology that features automated, omni-channel coverage from one platform.
With full workflow capabilities, real-time analytics, remediation, and monitoring to ensure regulatory and brand compliance, PerformLine has become the platform leading companies choose to mitigate risk and protect their brand.
Board of Directors
Alex is a seasoned executive and a recognized leader in the compliance and digital media industries. Alex founded PerformLine as he saw the growing need for compliance and verification in the marketing space. Using his deep experience in media and compliance, he developed the PerformLine™ SaaS platform to bring automation and scale to companies looking to mitigate risk and ensure brand safety. PerformLine empowers leaders with a first-line of defense solution to mitigate risk across major consumer touchpoints: digital, voice, chat, email and social. By combining scalable tools and intelligent automation into one integrated platform, PerformLine creates a clear path to discover, monitor, act on, and mitigate regulatory risk and ensure brand safety. Prior to founding PerformLine, Alex held leadership roles at Epic Media Group, Inc., a performance-based affiliate network and lead aggregator, Quigo Technologies, a pioneer in contextual CPC technology and SEM firm eventually acquired by AOL, and at United Online (NASD:UNTD) an internet service provider. Alex holds a bachelor’s degree from Cornell University.
LaSalle has over 20 years of financial services executive experience in highly regulated industries leading large global operations and compliance teams for Fortune 500 & fast-growing startups. He has deep expertise in operations, risk management, compliance, contact centers and transformation scaling for high growth organizations. LaSalle is a former US Naval Officer, published thought leader and public speaker.
In August 2020, LaSalle became the Head of Product Compliance & Quality Assurance for Robinhood Markets. In this expanded role, he leads teams that provide advice, risk mitigation, approval & quality assurance for new and enhanced Robinhood products.
In March 2019, he joined Robinhood as the Head of Global Communications Compliance where he supervised teams approving communications for Broker-Dealer Securities, Crypto, & International entities in adherence with federal and state regulations including FINRA, the SEC, FCA & FINCEN, CCPA, GDPR, & GLBA. LaSalle serves on numerous steering committees which provide management oversight over certain key functions at Robinhood, including supervisory systems, product approval, Quality Assurance and Diversity & Inclusion.
Prior to joining Robinhood, LaSalle was the Executive & Marketing Compliance Officer for United Services Automobile Association (USAA) – a Fortune 100, diversified financial services firm that provides insurance, banking, investments, and advice to over 13 million active duty and retired military members and their families. In this role, he led the Compliance oversight of all advice and approval of marketing and new product creation for USAA, its affiliates, and third parties.
In External Affairs at USAA, LaSalle served as the Foundation Director, managing financials, operating budgets, audits & monthly reports for the $200M USAA Foundation investments and its $13M annual distribution. He regularly reported to the Board of Directors & public figures on the financial health and performance of the Foundation. Prior to USAA, LaSalle served as a Wealth Manager for Merrill Lynch and Wells Fargo, managing over $500M for high profile senior executives and professional athletes.
LaSalle serves on the Executive Committee for the University of Texas At Austin Longhorn Foundation (T-Association). He also served as a Board member on the Investment Committee for the University of Texas at Austin (TEXAS EXES).
He earned his BBA from The Red McCombs School of Business at The University of Texas at Austin and his MBA from the University of Texas at San Antonio. He is a Certified Wealth Strategist, a Certified Compliance & Ethics Professional and is registered to hold FINRA registrations 7, 24, 66 and the Group 1 life, annuity and health license. He is married to Nikole and they have a two children, Sydney and LaSalle IV and they currently reside in Sunnyvale, California.
Brian Shortsleeve is passionate about helping founders and CEOs win in their markets by applying his experience driving operational excellence and executing strategic acquisitions.
Prior to founding M33, Brian served as the Chief Administrator and Acting General Manager of the Massachusetts Bay Transportation Authority (MBTA). He was handpicked by Governor Charlie Baker in 2015 to develop a plan to put the MBTA on the path to long-term fiscal sustainability. During his tenure, Brian led efforts to reduce the operating deficit, leverage technology and industry partnerships to modernize business processes and accelerate the pace of state-of-good- repair capital investment.
Before the MBTA, Brian spent 14 years in strategy consulting and investing at Bain & Company, H.I.G. Capital, and most recently, General Catalyst, where he served as a managing director and led investments in software and technology-enabled services companies. Brian served on the boards of Axium Software (acquired by Deltek), CLEAResult (acquired by General Atlantic), Envoy Global, Oceans Healthcare, and OGSystems (acquired by Parsons).
Brian is a Massachusetts native, graduate of Harvard College and Harvard Business School, and served as a Marine officer in Bosnia-Herzegovina and the Persian Gulf. He has been named one the 50 Most Influential People in Boston by the Boston Business Journal and The Boston Globe named him to the “2016 Game Changers” list, which recognizes leaders doing extraordinary things to reshape life and work in the greater Boston area.
Gabe brings a zeal for entrepreneurship to the M33 founding team. Over his career, he has helped launch startups and taken an active operational role with several portfolio companies. A seasoned growth equity investor with a focus on technology, data services, and healthcare, Gabe has experience in helping teams drive growth and create valuable data assets.
Most recently, Gabe was a partner at General Catalyst, where he led investments in growth stage companies in the software, business services, and healthcare services and IT sectors. He served on several boards, including Datalogix (acquired by Oracle), CLEAResult (acquired by General Atlantic), Oceans Healthcare, OGSystems (acquired by Parsons), and Brighter (acquired by Cigna).
Prior to General Catalyst, Gabe attended Yale University, where he graduated with a B.A. in Economics and worked at the Yale Investments Office, which manages the university’s endowment and is recognized as a pioneering institutional investor. He was recognized by the Greater Boston Chamber of Commerce as a 2016 recipient of the Ten Outstanding Young Leaders (TOYL) award for civic and business leadership and is an alumnus of Harvard Business School’s Young American Leaders Program, which convenes leaders from around the country to foster cross-sector collaborations that impact local communities. Gabe currently serves on the United Way PE/VC Leadership Council and works on the organization’s early childhood development initiatives.
Move Fast. Be Safe
We help compliance teams move at the speed of business. With PerformLine automation, workflows and tools to speed approvals, compliance becomes agile and a partner to your business.