Discovery

See everywhere your brand is being promoted.

See everywhere your brand is being promoted.

Discovery is the crucial first step in any compliance program. If you don’t find it, you can’t fix it.  PerformLine uses a variety of bleeding-edge discovery methods and technologies to provide you with revolutionary optics and transparency into where your brand is being promoted. There won’t be much you don’t know about anymore.

Discovery methods

  • Kraken™, our proprietary web crawler, discovers unknown and referring URLs where your brand appears, which may have potential compliance violations. Kraken shines a bright light on the dark and shady corners of the internet where your networks, affiliates, and traffic aggregators may be promoting your brand.
  • Partner List Monitoring allows the PerformLine platform to keep a close eye on a list of partners you provide and their URLs.
  • Our Bag of Tricks includes the insights and know how we don’t share on our site, sorry!

How Kraken, Our Web-Crawler, Works

Our proprietary web crawler, Kraken, trolls and mines the web to expand the breadth of URLs discovered for monitoring. Then, by applying self-learning technologies and bleeding edge techniques, Kraken discovers instances of ads and landing pages with potential compliance violations that are generating clicks, views, and leads for your brand.

Discovered violations feed valuable ad data and decrypted site ownership information back into Kraken, allowing it to search deeper for potential compliance violations from aggregators and sub-affiliates.

Benefits of Discovery

  • Uncovers violations to be addressed and monitored; sub affiliate discovery.
  • Screen shots and source code collected.
  • 24/7/365 automated and scalable discovery.
  • All pages are automatically scanned for potential compliance violations.
  • Crawls user review sites and blogs for reputation management.
  • URL ownership and aggregator/network affiliation.