Marketing compliance has never been more critical or more complex. Compliance teams are small, resources are stretched thin, and manual processes slow down marketing campaigns.
In fact, 73% of organizations describe their marketing compliance programs as semi-automated and needing improvement, or entirely manual, making efficiency a major concern.
With regulatory scrutiny, expanding marketing channels, and growing third-party partnerships, companies that fail to invest in compliance technology risk exposure to fines, reputational damage, and operational inefficiencies.
If any of these signs sound familiar, it may be time to invest in a comprehensive marketing compliance platform like PerformLine.
1. Your compliance program is bogged down by manual review
- Do you have a compliance program in place but feel like there aren’t enough hours in the day to review everything that could be non-compliant?
- Does your compliance team spend the majority of their time on manual review of marketing materials?
- Do you wish you could add a few more people to your team to stay ahead?
For many organizations, compliance reviews are a bottleneck. Teams spend hours manually reviewing marketing materials, only to find themselves constantly behind.
34% of professionals spend over 11 hours per week searching for and reviewing content for compliance issues, with 25% spending over 20 hours per week on manual review alone. That’s a full-time job’s worth of effort spent on something that could be automated.
On top of that, the sheer volume of materials being reviewed is overwhelming. More than half of organizations review at least 50 marketing assets per month, making it nearly impossible to catch every potential compliance issue. The reality is that as marketing expands across digital channels, compliance teams can’t keep up without technology.
2. Too many marketing assets require compliance revisions
- Is your team reviewing more than 50 marketing pieces a month for regulatory and brand compliance?
- Do the majority of those pieces require revisions due to a compliance issue?
- Does your review process involve several rounds of back and forth for edits and revisions?
Marketing and compliance teams often find themselves in an endless cycle of revisions.
A piece of marketing content gets submitted for review, only to come back with compliance concerns. Then, after multiple rounds of back and forth, the campaign is finally approved—delayed by days or even weeks.
56% percent of organizations say their marketing compliance review process is highly collaborative but time-consuming, requiring multiple rounds of review.
This process doesn’t just slow down compliance teams. It frustrates marketers, delays go-to-market timelines, and ultimately impacts revenue. For teams reviewing dozens of marketing assets per month, this inefficiency adds up fast.
3. You’re not able to monitor all assets from your third parties and partners for compliance
- Do a number of third parties/partners you work with who market on behalf of your company?
- Are you able to monitor everything being used by these third parties for compliance issues?
- Of the items being monitored, do a high percentage require remediation?
Whether it’s affiliates, influencers, or other partners, these external players amplify a brand’s reach—but also introduce significant compliance risks.
53% of organizations work with 11 or more third-party partners, and 84% say they hold their partners to high compliance standards.
But there’s a gap—only 54% actively monitor all third-party materials for compliance issues.
Many organizations assume that their partners are following compliance guidelines, only to find out later—through a regulatory fine or reputational damage—that non-compliant content slipped through the cracks.
The problem is that without automated oversight, manually monitoring every single marketing asset across affiliates, influencers, and other partners is nearly impossible.
4. You find it difficult to keep up with regulatory changes
- Is it difficult to stay on top of the ever-changing regulatory changes for your industry?
- Do federal regulatory changes, UDAAP, dark patterns, fair lending, and data privacy and protection laws keep you up at night?
- Do you have a process in place to implement these changes immediately within your compliance program?
Keeping up with evolving regulations is one of the biggest challenges compliance teams face.
From UDAAP to data privacy laws and dark pattern regulations, new rules emerge and change regularly, making it difficult for teams to stay current.
In fact, 21% of organizations cite keeping up with regulatory changes as their top marketing compliance challenge.
For compliance teams already overwhelmed by day-to-day tasks, staying ahead of regulatory updates feels impossible. Many rely on manual processes, spreadsheets, and internal reviews to track changes, but these outdated methods leave organizations vulnerable to risk.
5. You utilize an omni-channel marketing approach, but lack omni-channel compliance monitoring
- Do you lack compliance monitoring on at least one marketing channel that you’re currently using?
- Do you need a way to quickly scale monitoring rules from one marketing channel to another?
- Do you know which marketing channels create the most compliance violations?
Most companies today market across multiple channels, but not all of them have the compliance oversight to match.
Organizations use an average of six marketing channels, with social media and email marketing being the most difficult to monitor.
The reality is that every marketing channel carries compliance risks, yet many organizations only monitor a few, leaving themselves exposed.
Without an omni-channel compliance solution, teams are forced to use multiple single-point solutions, leading to fragmented oversight, duplicated efforts, and gaps in compliance monitoring.
The future of marketing compliance is automated with PerformLine’s AI-powered solutions
Marketing compliance is no longer just a checkbox—it’s a strategic necessity. With compliance technology now the top area of investment for many organizations, the industry is shifting away from manual processes and fragmented solutions. The most forward-thinking brands are adopting automation to scale compliance efforts, reduce risk, accelerate approvals, and free up teams to focus on growth.
That’s where PerformLine comes in. As the leading end-to-end marketing compliance solution, PerformLine helps organizations:
- Eliminate manual inefficiencies and save thousands of hours per year through automated content review, monitoring, and discovery
- Gain full visibility across all marketing channels, ensuring compliance across web, social media, email, print, call centers, and beyond—all from a single platform
- Monitor third-party partners and affiliates in real time, preventing compliance risks before they become regulatory headaches.
- Stay ahead of changing regulations with ready-to-use, customizable rulebooks built on the latest industry guidelines
- Demonstrate compliance with ease using powerful reporting, audits, and documentation tools that provide regulators and internal stakeholders with clear proof of oversight
Organizations using PerformLine achieve faster approvals, stronger compliance confidence, and significant cost savings.
Whether you’re a lean compliance team managing multiple marketing channels or an enterprise scaling compliance across complex partnerships, PerformLine delivers a smarter, more efficient way to ensure compliance—without slowing down marketing.
Don’t let compliance bottlenecks hold your brand back. Request a demo today to see how PerformLine can help your team reduce risk, increase efficiency, and stay ahead of regulatory changes—effortlessly.
Michael Gibney