Report provides insights into marketing compliance trends, challenges, concerns, and risks for organizations in highly regulated industries.
(MORRISTOWN, NJ)—PerformLine, the leading provider of compliance technology solutions, has issued the 2022 State of Marketing Compliance Report, which provides trend and benchmarking information on marketing compliance programs across a wide variety of industries, including Banking & Financial Services, Mortgage, FinTech, Partner Bank, Buy Now Pay Later, Credit Card, Higher Education, and other consumer finance categories.
The report compiles responses from a survey distributed in Q4 of 2021 to compliance and marketing professionals to provide insights into a wide variety of marketing compliance topics spanning budgets and spending categories, top challenges, gaps in compliance monitoring, and more.
As consumer protection continues to be a focus through efforts by the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB), organizations must ensure that their consumer protection programs keep pace with their innovations. When conducting investigations, regulators look at a company’s compliance management system, and this report provides valuable information that organizations can use to optimize their compliance programs.
“As pioneers in the marketing compliance space, we’re always looking at data to make our products and services even better for our clients. This report provides valuable insights into the pain points that the industry is facing so that we can ensure that our compliance solutions are agile and can solve these challenges in a scalable, automated way,” says Rhonda McGill, Senior Director of Client Solutions at PerformLine.
Key findings include:
- Marketing compliance budgets are increasing in 2022 and will be spent differently than in previous years
- Compliance professionals are concerned with fair lending, UDAAP, and data privacy and protection
- Many organizations lack compliance monitoring on at least one marketing channel
“PerformLine’s report provides comprehensive insights into marketing compliance, from budget and staffing, content approval volumes, third party and partner risks, and other important trends,” says John Henson, Head of Legal and Compliance at ConsumerAffairs. “If you operate in consumer finance, higher education, or other highly regulated industry, you should read through this report and see what takeaways you can bring back to your organization.”
To download a copy of the full report, click here.
As part of National Consumer Protection Week, PerformLine will be hosting a webinar “The Trends Shaping Marketing Compliance in 2022” featuring Rhonda McGill and John Henson on March 9th. Learn more here.
PerformLine is a leading provider of compliance technology that empowers leaders with one platform to mitigate regulatory risk across major sales and marketing channels, including the web, calls, messages, emails, documents, and social media. PerformLine automates the path to discover, monitor, mitigate, and report on compliance risks and ensure brand safety. The PerformLine SaaS platform features full workflow capabilities, real-time analytics, remediation, monitoring, and archiving while providing clients with significant time and cost savings by automating compliance activities across channels and departments. Learn more at https://www.performline.com