Press Release
PerformLine Releases Marketing Compliance Trends and Benchmarking Report
February 10, 2022
Report provides insights into marketing compliance trends, challenges, concerns, and risks for organizations in highly regulated industries.
(MORRISTOWN, NJ)—PerformLine, the leading provider of compliance technology solutions, has issued the 2022 State of Marketing Compliance Report, which provides trend and benchmarking information on marketing compliance programs across a wide variety of industries, including Banking & Financial Services, Mortgage, FinTech, Partner Bank, Buy Now Pay Later, Credit Card, Higher Education, and other consumer finance categories.
The report compiles responses from a survey distributed in Q4 of 2021 to compliance and marketing professionals to provide insights into a wide variety of marketing compliance topics spanning budgets and spending categories, top challenges, gaps in compliance monitoring, and more.
As consumer protection continues to be a focus through efforts by the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB), organizations must ensure that their consumer protection programs keep pace with their innovations. When conducting investigations, regulators look at a company’s compliance management system, and this report provides valuable information that organizations can use to optimize their compliance programs.
“As pioneers in the marketing compliance space, we’re always looking at data to make our products and services even better for our clients. This report provides valuable insights into the pain points that the industry is facing so that we can ensure that our compliance solutions are agile and can solve these challenges in a scalable, automated way,” says Rhonda McGill, Senior Director of Client Solutions at PerformLine.
Key findings include:
- Marketing compliance budgets are increasing in 2022 and will be spent differently than in previous years
- Compliance professionals are concerned with fair lending, UDAAP, and data privacy and protection
- Many organizations lack compliance monitoring on at least one marketing channel
“PerformLine’s report provides comprehensive insights into marketing compliance, from budget and staffing, content approval volumes, third party and partner risks, and other important trends,” says John Henson, Head of Legal and Compliance at ConsumerAffairs. “If you operate in consumer finance, higher education, or other highly regulated industry, you should read through this report and see what takeaways you can bring back to your organization.”
To download a copy of the full report, click here.
As part of National Consumer Protection Week, PerformLine will be hosting a webinar “The Trends Shaping Marketing Compliance in 2022” featuring Rhonda McGill and John Henson on March 9th. Learn more here.
About PerformLine
PerformLine is the leading platform for omni-channel compliance oversight. Its cloud-based platform is mission-critical for companies to discover, monitor, and act on compliance risk in their marketing, sales, and partner channels. Through sophisticated technology, the PerformLine platform provides end-to-end marketing compliance automation, from the review of material before publication to continuous live monitoring across consumer-facing channels, including the web, email, social media, calls, and messages. PerformLine is trusted by consumer finance brands and global organizations to make efficient marketing compliance their competitive advantage.