PerformLine Hires Industry Veteran to Cultivate a Growing Client Portfolio

Michael Polavieja joins PerformLine as Senior Vice President of Client Development and Operations


January 21, 2014: PerformLine, Inc., a SaaS company that helps marketers protect their brands through verifiable compliance monitoring and discovery technologies, announced today that digital media and advertising industry veteran Michael Polavieja has joined the company as Senior Vice President of Client Development and Operations.

“We’re excited to start off the New Year with Mike at the helm of our client team,” said Alex Baydin, CEO and Founder of PerformLine. “Given Mike’s deep experience with digital media and our exploding client base, he will be instrumental in our continued growth and success as we continue to pioneer the best-in-class marketing compliance platform in the space.”

With nearly 10 years experience in the performance marketing space, Polavieja joins PerformLine from Wall & Madison where he was president and general manager of the digital division. There he founded and oversaw the company’s ad network, managing sales and business development, while transforming the company into an industry leader in digital performance marketing. Before Wall & Madison, Polavieja was one of the first employees at PerformLine, serving as vice president of sales. He began his career at Miva/ which was acquired by Adknowledge.

“I am thrilled to be back at PerformLine at this exciting time,” stated Polavieja. “Helping marketers mitigate risk with a proactive approach to marketing compliance is our mission. Through the PerformMatch platform, we analyze complex compliance data and create tools our clients can trust, so they can focus on innovation for their business.”

The award-winning, cloud-based software program PerformMatch, automatically monitors for regulatory, brand and TCPA compliance in call centers and on the internet, while documenting the process in one platform. The PerformMatch platform has already found and reviewed over 19 billion compliance observations to-date for clients, and several of the largest brands in education, mortgage, credit card and debt services use PerformMatch to protect their brands. PerformLine clients are able to leverage the proprietary tools of the PerformMatch SaaS platform to ensure that any direct advertising, affiliate advertising and call center activity done on their behalf is compliant.

Companies can learn more about PerformMatch™ and our suite of compliance services by visiting

About PerformLine
PerformLine develops and delivers the most advanced compliance monitoring services for marketers. Leading companies looking to optimize their businesses choose the PerformMatch™ SaaS platform to discover, monitor and enforce regulatory and brand compliance. The PerformMatch platform provides the most comprehensive solution for regulatory marketing oversight in a single platform, always on, always monitoring. PerformLine, Inc. is headquartered in Morristown, N.J. For more information about PerformLine and the PerformMatch compliance platform, visit or email sales(at)performline(dot)com.