Press Release
CUnet Partners with PerformLine to Raise the Bar for Higher Ed Call Monitoring
March 19, 2014
100 percent of calls for CUnet Enforce clients now monitored via combination of PerformMatch automation and manual CUnet reviews
March 18, 2014: CUnet has once again raised the bar on compliance monitoring of calls from student prospects within higher education. The partnership with PerformLine, the award-winning provider of the most advanced compliance monitoring services for marketers, brings CUnet’s call monitoring capabilities to a new level. Higher-education marketers want to know the student prospects they are contacting are interested in learning more about the programs at their schools. CUnet monitoring, through the PerformLine partnership, now monitors for interest while ensuring the compliance and quality of telephone inquiries.
CUnet chose to partner with PerformLine for increased third-party call monitoring within their Enforce compliance solution offering because PerformLine’s cloud-based platform, PerformMatch, automatically monitors for regulatory, brand and Telephone Consumer Protection Act (TCPA) compliance while providing real-time analytics and workflow tools in one platform. PerformLine’s call monitoring technology allows CUnet’s compliance team to monitor up to 100 percent of telephone inquiries, pinpoint the source of potential problems, document and track issues for audit purposes and improve performance management and training opportunities.
“Compliance monitoring of third party call centers is a key element to the success of our higher education clients,” said Clarissa Banting, managing director of operations at CUnet. “We hold ourselves and our affiliates accountable for driving enrollment growth, with compliance at the forefront of our process. Partnering with PerformLine to expand and enhance our call monitoring process allows us to continue leading the industry in compliance.”
Many of the largest brands in education, mortgage, credit card and debt services, protect their brands with PerformMatch, which has found and reviewed more than 20 billion compliance observations to date. PerformLine clients are able to leverage the proprietary tools of the PerformMatch platform to ensure any direct advertising, affiliate advertising and call center activity done on their behalf is compliant.
Winner of the 2013 and 2014 Best in Compliance LeadsCouncil LEADER Awards, CUnet uses its deep understanding of the unique marketing opportunities and compliance challenges that colleges and universities face to build customized campaigns that combine pay-per-inquiry and pay-per-click campaigns with other digital media tactics to efficiently achieve enrollment targets. All CUnet marketing efforts benefit from the intelligence of Sparkroom, CUnet’s proprietary software and the most powerful and widely deployed performance marketing application for higher education.
About CUNet
For more than a decade, CUnet’s enrollment marketing experts have helped colleges and universities reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet partners with higher education institutions to deliver student candidates, holding itself accountable to lowering overall acquisition costs while driving enrollment growth. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site CollegeInfo.com, and by Sparkroom, the most powerful performance marketing application for higher education. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, N.J., CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit www.cunet.com.
About PerformLine
PerformLine is the leading platform for omni-channel compliance oversight. Its cloud-based platform is mission-critical for companies to discover, monitor, and act on compliance risk in their marketing, sales, and partner channels. Through sophisticated technology, the PerformLine platform provides end-to-end marketing compliance automation, from the review of material before publication to continuous live monitoring across consumer-facing channels, including the web, email, social media, calls, and messages. PerformLine is trusted by consumer finance brands and global organizations to make efficient marketing compliance their competitive advantage.