Compliance Veteran Joins PerformLine To Support Demand for Its Industry-Leading Compliance Technology

Rhonda McGill, former Director of Compliance at Quicken Loans/Rocket Mortgage Joins PerformLine as the Company Sees Record Growth in the Mortgage Vertical

October 20, 2020 (Morristown NJ) — PerformLine, the leading provider of automated compliance technology, today announced the appointment of Rhonda McGill to lead the company’s Client Solutions Group.

Working alongside all departments in the organization, McGill will use her regulatory and marketing compliance expertise to lead PerformLine’s voice of the customer initiatives as the company continues to invest in the development of its industry-leading compliance technology.

“I’ve seen first-hand the dedication and passion of the PerformLine team from my time as a client and a compliance professional engaged in the industry,” said McGill. “I’m thrilled to join the team to enhance the ability to provide best-in-class service and support to clients in lockstep with the growth of our company and community.”

McGill comes to PerformLine from Quicken Loans, the nation’s largest home mortgage lender, where she’s been deeply involved in the organization’s Marketing Compliance and Legal Compliance Operations departments; leading initiatives focused on licensing for both Company and Mortgage Bankers, Fair Lending, and Marketing Compliance across all consumer channels, ensuring compliance with Federal, and State regulations.

“As a respected compliance leader, Rhonda brings unparalleled expertise that will significantly enhance our product and how we support our clients,” said Alex Baydin, CEO and Founder of PerformLine. “Rhonda‘s appointment comes at a perfect time to assist our mortgage customers with the adoption and standardization of our technology. We are proud to call 4 of the top 5 mortgage lenders our clients, and plan to continue to invest heavily in the mortgage space.”

McGill joins the company as it sees record growth, achieving more than 300% growth in key customer wins in the mortgage vertical. Leading mortgage lenders are choosing PerformLine for its omni-channel compliance platform that provides automated monitoring and remediation capabilities across all marketing and communication channels including web, call, message, email, documents, and social media. The PerformLine technology monitors their clients’ marketing communications, partners, and thousands of loan officers for compliance with regulations like TILA, the SAFE Act, and UDAAP to help them proactively mitigate risk and protect their brand.


PerformLine is a leading provider of compliance technology that empowers leaders with a first-line solution to mitigate risk across consumer touchpoints including web, call, message, email, and social media channels from one platform. PerformLine automates the path to discover, monitor, and mitigate compliance risks and ensure brand safety. The PerformLine SaaS platform features full workflow capabilities, real-time analytics, remediation, and monitoring while providing clients with significant time and cost savings by automating compliance activities across channels and departments. For more information, visit