Is Your Marketing Campaign Going to Get You Sued?

Before launching your next marketing campaign, keep in mind that federal regulatory agencies are cracking down on any and all activities that could be ruled as misleading or deceptive. Agencies like the FTC, FCC and the CFPB (Consumer Financial Protection Bureau) have significantly increased their scrutiny of marketing practices across virtually every industry — from healthcare and technology to retail and manufacturing — and are imposing steep penalties for companies whose campaigns are found to be in violation.