These days, regulatory issues are now one of the top three concerns facing CMOs–and for good reason. As marketing channels continue to explode, we’ve seen growth in both opportunities and risks for brands. With more ways to reach consumers come more areas that need to be monitored. Add to that an ever-changing regulatory framework, plus increased budgets for enforcement at the regulators, and CMOs need to remain vigilant in their scrutiny of marketing programs.
Here are some of the biggest need-to-know compliance trends for CMOs in 2015: