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PerformLine Competitors and Alternatives? See Why it’s Not a Fair Comparison

PerformLine
September 4, 2024
PerformLine Competitors and Alternatives? See Why it’s Not a Fair Comparison

The regulatory landscape is volatile, and digital marketing channels are constantly evolving. You’re searching for a marketing compliance software provider that can keep up with these changes to protect both your organization and your consumers.

Whether you’re evaluating PerformLine alternative or competitor for flexibility, scalability, or pricing, here’s why we’re a trusted leader in the industry—and why PerformLine competitors don’t stack up.

TL;DR

  • Comprehensive Omni-Channel Coverage: Unlike any PerformLine competitor or alternative that focuses on one or two channels, our platform offers end-to-end compliance reviews and monitoring across multiple digital marketing channels to grow and scale with your programs. PerformLine can review materials and content before publishing and then continuously monitor everything in the digital landscape, providing a complete view of your compliance efforts all within one platform.
  • Scalability & Customization: Our platform grows with your business and offers fully customizable rulebooks tailored to your specific needs, making it more flexible and future-proof than rigid PerformLine alternatives or competitors.
  • Unmatched Experience & Support: With 17+ years in the industry, we offer deep expertise, along with dedicated Client Success Managers who ensure personalized support—something smaller, newer PerformLine competitors or alternatives can’t match.

Why PerformLine is the Trusted Marketing Compliance Partner for Financial institutions

A Proven Track Record with Over 17 Years of Experience

As the pioneer of the marketing compliance space, PerformLine understands the complexities that businesses face and delivers solutions tailored to meet the stringent demands of these sectors—setting us apart from any alternative or competitor.

Since 2007, PerformLine has been at the forefront of marketing compliance technology, partnering with some of the largest companies in highly regulated industries such as banking, mortgage, buy now pay later (BNPL), fintech, credit cards, and more.

Our platform isn’t just software—it’s a full-service solution built to scale with your business, no matter how quickly you’re growing or expanding into new markets. With PerformLine, you get more than just tools. You gain a partner with deep industry expertise and a commitment to your success.

Comprehensive Omni-Channel Coverage

PerformLine stands out by offering comprehensive coverage across multiple marketing and communication channels, including:

  • Marketing documents
  • Web pages
  • Social media
  • Emails
  • Calls
  • Messages

Instead of having multiple disconnected platforms for searching and monitoring different channels (which, most competitors only offer one or a couple channels of coverage), PerformLine simplifies your compliance process by integrating them all into one powerful solution. 

Unlike any PerformLine alternative or competitor, our platform allows you to have a whole, comprehensive view of your compliance efforts across all marketing channels, partners, and products with a lot more efficiency.

PerformLine also serves as an independent compliance review platform. So, Instead of relying on your Digital asset management (DAM)  platform to suggest content and then do compliance reviews—which can often lead to oversight and bias—PerformLine provides compliance assessments that ensure thorough and objective monitoring of your marketing materials. 

Is PerformLine Right for Your Organization? Here’s How to Know. 

While PerformLine offers powerful tools for marketing compliance, we recognize that our platform isn’t for everyone. 

PerformLine is an ideal fit for companies that have reached a certain level of regulatory and operational maturity and are looking for a comprehensive solution to scale their compliance efforts efficiently

Here are the signs that PerformLine is right for your business.

Your organization is regularly audited or has over $10 billion in assets, subjecting you to CFPB oversight

If your company is under frequent audits or has crossed (or is nearing) the $10B threshold, making you subject to the CFPB’s purview, PerformLine is designed to meet the complex demands of highly regulated industries. 

Our platform simplifies compliance monitoring, helping you stay audit-ready and in full compliance with federal regulations.

Fast-growing business with hundreds of partners 

If your business is growing rapidly or you work with hundreds of partners at a time (or if you plan to onboard a large number of new partners quickly), PerformLine’s scalable platform is ready to grow with you. 

By getting PerformLine in place early, you can streamline your compliance processes and ensure that your expansion is both smooth and compliant.

Established internal regulatory rules and brand guidelines

Companies with a solid foundation of internal regulatory rules and brand guidelines will find PerformLine’s rulebooks especially useful. 

With  a baseline of rules already in place, PerformLine’s library of pre-built rulebooks will serve as a complement to what you’re already monitoring for and can be customized to fit your business’ unique risk thresholds and needs.

A team of stakeholders

Successful PerformLine partnerships typically involve at least five internal stakeholders—whether that’s a compliance champion, manager, decision maker, or other key personnel. 

While not everyone needs to be involved in the day-to-day operations, having multiple stakeholders ensures that PerformLine is integrated effectively into your company’s overall compliance strategy.

Myths About PerformLine—What’s True and What’s Not

There’s a lot of information out there on PerformLine. Here’s what you should know about what we offer.

Myth #1: Because the tool is used by large corporate companies and offers a wide range of features, you won’t be using many of the elements included. 

Fact:  PerformLine is designed to be flexible and scalable, making it suitable for organizations of all sizes. Many of our clients have partnered with us and expanded their use of our product over time as their business grew and evolved. Our platform allows you to select the features that best fit your needs.

Myth #2: The amount of data and information available can be overwhelming when you first start using the tool. You may need time to learn how to use PerformLine, or even hire another person to help manage it. 

Fact: Any new software requires some time to learn how to use it. Clients receive thorough training during the onboarding and implementation process, and have access to all the resources they need to navigate the platform effectively. 

In addition to their dedicated Client Success Manager, who is just a quick email or call away, we provide ongoing client support with Tuesday Tutorials, Product Webinars, Client workshops, and more

Myth #3: PerformLine uses pre-built rules and rule libraries instead of custom rules. This can increase the amount of data available, making compliance monitoring more complex to manage as it’s difficult for you to discern what truly needs attention. 

Fact: We offer both pre-built rules and custom rules. 

We agree that using only pre-built rules can lead to an influx of unnecessary data and false positives, which is why our rulebooks serve as a foundation. 

They’re a starting point for organizations to build upon during onboarding, but our specialists work with each client to refine, optimize, and prioritize rules so that they only get alerted of the issues that truly need review.

Myth #4: The tool’s size also means it could be difficult to request a new feature that would help improve your compliance processes.

Fact: Client feedback directly informs our product roadmap. Through surveys, quarterly business reviews (QBRs), and regular check-ins, we’re always listening to what our customers say. 

For example, our popular Document Review solution was created directly because of client feedback. Similarly, TikTok monitoring (as part of our Social Media Monitoring solution) also was built because of regular feedback from our clients. 

Myth #5: There’s a lack of compatibility with your current compliance processes. As a compliance or marketing team that’s trying to be efficient and cost-effective, having to spend time and resources coping with large volumes of data isn’t ideal. 

Fact: Our platform is built to handle and interpret large volumes of data, providing quick and actionable insights that help you make informed, strategic decisions about your compliance program. We do the heavy lifting of sifting through your data so you don’t have to.

Features and Benefits You Won’t Get with a PerformLine Alternative or Competitor

There are PerformLine alternatives and competitors on the market, but they can’t offer the same expertise, benefits, and features that PerformLine can.

Here’s why PerformLine is the leading marketing compliance software choice for financial institutions.

Designed to easily grow and scale with your business

PerformLine is built with scalability in mind and designed to grow and adapt alongside your business. 

As your organization evolves—whether by entering new marketing channels, expanding product lines, or moving into new markets—PerformLine’s platform scales seamlessly to meet your growing compliance needs. 

Unlike smaller or more rigid solutions that may only serve as a stopgap, PerformLine offers the infrastructure, flexibility, and resources required to support companies as they expand into more complex regulatory environments.

Our flexible platform allows you to monitor an ever-growing array of assets across channels like the web, email, social media, call centers, and documents, all within a single, unified system. This eliminates the need for multiple disconnected tools—streamlining your compliance efforts, providing consistency, and ensuring no gaps in oversight.

As your business grows, PerformLine makes it easy to integrate new assets or channels without disruption, allowing you to scale your compliance processes efficiently and effectively. Whether you’re a startup or an enterprise, PerformLine’s adaptable framework provides continuous, automated compliance oversight that grows with you.

Cutting through the noise: Streamlined, customizable rulebooks and rule management

Many companies appreciate PerformLine’s pre-built compliance rulebooks, which help kickstart compliance programs quickly and efficiently. PerformLine’s rulebooks are collections of key terms and phrases related to specific regulations and guidelines, covering everything from broad compliance concerns (like UDAAP) to industry or product-specific requirements.

But, every business has its own needs and requirements, which is why these rules are fully customizable. 

We understand that implementing too many rules at once can quickly become overwhelming, making it difficult to sift through alerts and find what truly matters. That’s why our platform is designed to cut through the noise by providing a streamlined approach to rule management that ensures you focus on what’s most relevant.

We also understand that context matters, which is why our approach provides exceptions in context-dependent situations to reduce false-positive results for fine-tuned compliance coverage. 

By using banned, required, conditionally banned, and conditionally required logic, you can tailor your compliance oversight to fit your specific needs. Instead of casting a wide net and receiving excessive alerts, PerformLine helps narrow the scope to ensure you’re only alerted to issues that are truly pertinent to your business.

We also utilize weighted rules, allowing you to prioritize certain compliance issues over others, ensuring the most critical violations are addressed first. This targeted approach simplifies compliance management, reduces noise, and helps your team stay focused on the most pressing matters without being overwhelmed by unnecessary alerts.

Our expertly-built library of rulebooks, coupled with custom rules based on each organization’s unique needs, is what makes the platform so robust and why leading organizations trust PerformLine.

And, you don’t have to do it alone—our dedicated Client Success Managers (CSMs) work closely with each client to customize and optimize rules, provide recommendations, and ensure the rules evolve alongside your business. 

This level of customization and hands-on support is essential for companies that require flexibility and adaptability in their compliance processes and is unmatched at other companies.

Unmatched industry experience and community resources for compliance excellence

Our expertise goes beyond providing a powerful marketing compliance platform. We’re dedicated to equipping our clients with the most up-to-date insights and proprietary data to help them stay ahead in the compliance landscape.

This wealth of knowledge ensures that our clients have access to unique insights and thought leadership that aren’t available anywhere else, empowering them to make informed decisions and fine-tune their compliance strategies.

To make this knowledge even more actionable, PerformLine hosts a variety of events designed to deliver the latest industry trends and insights directly to our clients while also offering a community of peer connections. 

We hold Tuesday Tutorials, annual Client Workshops, webinars, and in-person events where we gather industry leaders to share their perspectives on the current regulatory environment and emerging best practices. These sessions provide clients with the information they need to tackle today’s compliance challenges while staying ahead of tomorrow’s regulations.

PerformLine isn’t just a tool for compliance. We’re a trusted resource, delivering industry-leading insights and strategies that you won’t find anywhere else.

I also make time each week to listen to PerformLine’s COMPLY Podcast and read the Regulatory Roundup. I also look forward to the COMPLY Summit events. When I have a specific regulatory question, my first stop is the Resource Library. Most of the time, I can find the answer there, which saves me a lot of time. 

RXMG

Dedicated, experienced Client Success Managers for personalized support

Each PerformLine client is assigned a dedicated Client Success Manager (CSM) who serves as their main point of contact. 

Your CSM works closely with you to offer personalized guidance, answer questions, and provide strategic insights into how you can optimize your use of the platform. 

Whether it’s configuring custom rules or reviewing data insights, your CSM ensures you’re getting the most value from the platform and that it works for you.

I’ve been working closely with our clients for over 8 years and I really enjoy using my experience to help an organization get their compliance program off the ground—or scale what they are already doing!”

Jasleen, Client Success

I love being involved in the compliance world, where so many of our clients truly care about their customers. With PerformLine, our client’s efforts can be maximized to make a big impact. Seeing the benefit of more efficient and focused work in this space is always rewarding.

Taylor, Client Success

Real, measurable ROI and time savings

When it comes to compliance management, PerformLine delivers measurable ROI by streamlining processes and cutting down manual work. Our platform automates the monitoring and review of marketing materials across multiple channels, significantly reducing the time your team spends on compliance checks. 

On average, clients see up to a 90% reduction in review time, freeing up thousands of hours that can be reinvested into more strategic initiatives. On average, clients save 1,214 hours each month vs. manual review.

Beyond time savings, PerformLine’s automation and data insights lead to higher efficiency and more comprehensive compliance oversight. One client achieved 138x more compliance oversight with PerformLine’s discovery and monitoring.

Competitors refer prospective customers to PerformLine

We’ve even had competitors refer prospects to us when they realized they couldn’t deliver the depth and breadth of compliance solutions that PerformLine provides. 

These referrals have since converted into loyal clients. It’s a testament to the fact that even those who compete against us acknowledge that we offer unmatched capabilities.

PerformLine Reviews: Testimonials from Happy Customers

PerformLine’s clients consistently rave about the platform’s ease of use, customization, and dedicated support. Here’s what a few of them had to say.

PerformLine and the team I work with at PerformLine have been exceptional in helping leverage work that would otherwise be painfully manual. Working with the team to build out rules to identify key compliance issues with website reviews has been so helpful! We work with many fintech programs and partner banks so being able to move quickly, remediate issues, and have more automated processes is crucial.

Marqeta

PerformLine is my new favorite tool. It’s been pivotal for bringing the online voice of our affiliates in line with the Mercury brand, which is not something we had the resources to do before—we have a number of partnerships. It’s also allowed me to track our social footprint, even though I’m not an expert in that area. And when it came to our quarterly audit, it cut my review time in half. 

Mercury

Incredibly responsive, knowledgeable and organized team that is able to custom-build solutions for compliance that will be vital to our review of client marketing materials.

Unit

The tool itself is integral to our compliance oversight. In addition, our representative is exceptionally knowledgeable. He consistently offers useful insight and solutions. 

Engine by MoneyLion

The most important thing to me at PerformLine are the people. They’re all super helpful, super knowledgeable, and they really want what’s best for the customer and I really appreciate that.

Experian

See PerformLine for Yourself

We understand that you have choices when it comes to your marketing compliance software partner. 

But, PerformLine’s proven track record, customizable platform, and unparalleled client support make it the ideal choice for companies looking to scale while staying compliant. 

With dynamic pricing, dedicated support, and continuous learning opportunities, PerformLine offers more than software—we’re a true partner in your compliance journey.

Ready to see PerformLine in action? Schedule a demo today to learn how we can help streamline your compliance efforts and grow with your business.

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