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Higher Education

Higher Education Marketing Compliance: What to Know

February 28, 2023
The basics of higher education marketing compliance, why it’s important, and how to mitigate compliance risk across consumer marketing channels.

What does marketing compliance mean for higher education institutions?

Marketing compliance for higher education institutions means adhering to laws, regulations, and ethical standards that govern their marketing and advertising activities. Compliance is important for a number of reasons, including avoiding legal risks, ensuring transparency and fairness, and building trust with students.

What are the relevant laws and regulations that higher education companies need to comply with in marketing and advertising of our educational programs?

Higher education companies in the United States need to comply with several laws and regulations in their marketing and advertising of educational programs, including the Federal Trade Commission Act (FTC Act), Truth in Advertising laws, Higher Education Act (HEA), and state laws and regulations.

Who regulates higher education companies for marketing compliance?

Some of the key regulators and enforcers of marketing compliance for higher education companies include the Federal Trade Commission (FTC), the U.S. Department of Education (ED), and State Attorneys General.

Why can’t higher education companies guarantee jobs after graduation?

It is a compliance violation for higher education companies to guarantee jobs after graduation because such guarantees can be considered a form of deceptive marketing, which is prohibited by federal and state consumer protection laws.

How can higher education companies ensure that their policies, procedures, and practices are compliant with UDAAP regulations?

Higher education companies can ensure compliance with UDAAP regulations by:

  • Comprehensive compliance monitoring of all practices to identify any potential UDAAP violations
  • Creating a UDAAP compliance program that includes training for all employees and regular reviews to ensure continued compliance
  • Monitoring and promptly addressing any complaints or feedback that may indicate a UDAAP issue, and maintaining thorough documentation of all compliance efforts

PerformLine: The Trusted Platform for Marketing Compliance

PerformLine’s omni-channel compliance monitoring solution was built to automate the monitoring and remediation of regulatory and brand compliance violations, on all internal and external channels including web, messaging, calls, email, documents, and social media. Our turn-key industry rulebooks are built on years of experience working with regulators and industry clients.

Speak to one of our experts today to learn more about mitigating risk and ensuring brand safety.

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