The Roundup: NY FAIR Business Practices Act, Marketing Compliance Enforcement Actions, and a Flexible Approach to AI

Welcome to the PerformLine Regulatory Compliance Roundup, home of the latest news, articles, and reports from our industry, curated for you. Let’s get into it.
In this edition: New York’s FAIR Business Practices Act revamps consumer protection law, marketing compliance and enforcement actions review 1H 2025, nearly 200 groups demand Senate oppose defunding the CFPB, surviving the CFPB’s transitional era, and PerformLine’s flexible approach to AI.
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New York’s FAIR Business Practices Act Revamps Consumer Protection Law
New York’s newly enacted Fair Business Practices Act significantly strengthens the state’s consumer protection laws by broadening what qualifies as deceptive or unfair business conduct, lowering the burden of proof for consumers, and allowing for class action lawsuits with the potential for greater damages and attorney’s fees. The law aligns New York with states like Massachusetts and California, giving consumers more power to challenge misleading practices while placing increased compliance obligations on businesses operating in the state.
Marketing Compliance and Enforcement Actions Review 1H 2025
In the first half of 2025, enforcement actions and penalties related to marketing compliance have surged, with billions in fines and heightened scrutiny from state regulators adding new layers of complexity for compliance teams already navigating shifting federal priorities. This report, backed by PerformLine’s monitoring data, highlights key trends, regulatory focus areas, and actionable insights to help companies identify risks early, adapt quickly, and safeguard their brands in an increasingly challenging landscape.
Significant Stat: $3.5M: The FTC is issuing $3.5 million in refunds to consumers harmed by a deceptive credit repair scheme that falsely promised to boost credit scores. Read more
Nearly 200 Groups Demand Senate Oppose Defunding the CFPB
A broad coalition of consumer, civil rights, and community groups has sent a letter to Congress urging lawmakers to reject proposed budget cuts to the CFPB through budget reconciliation. The groups argue that defunding the CFPB would severely undermine its independence and ability to protect consumers from predatory and abusive financial practices, ultimately leaving millions of Americans more vulnerable to harm.
Surviving the CFPB’s Transitional Era
Upstart’s podcast examines how lenders and fintechs can successfully navigate the CFPB’s transitional era amid leadership changes, shifting regulatory priorities, and heightened oversight. The article underscores the importance of building robust compliance programs, prioritizing consumer transparency, and staying adaptable to evolving guidance to maintain trust and avoid enforcement actions in a more uncertain regulatory environment.
Beyond the Buzz—PerformLine’s Flexible Approach to AI
PerformLine offers a flexible, risk-based approach to using AI for compliance monitoring, blending advanced automation with expert human oversight to deliver more accurate and adaptable results. This balanced strategy allows clients to tailor AI tools to their specific risk profiles, keep up with changing regulations, and maintain trust and transparency in their compliance programs.