PerformLine Appoints Financial Industry Veteran Paul Wilmore as Chief Operating Officer

Wilmore joins the executive team to advance PerformLine’s next phase of growth

(MORRISTOWN, NJ)—PerformLine, the only provider of omni-channel marketing compliance software, announced today that Paul Wilmore has joined the company as its first Chief Operating Officer. Wilmore brings over 30 years of financial services experience along with a proven track record of building and leading financial startups through periods of tremendous growth and profitability. He will report directly to PerformLine CEO, Alex Baydin.

Wilmore joins the company after having helped lead publicly traded Cardtronics, a trusted leader in financial self-service, through a successful sale to NCR as their Global Chief Marketing Officer. Prior to that, Wilmore served as CMO of Barclays US Consumer Bank where his team supported both the co-brand business unit and the digital consumer bank by driving innovation that accelerated the push towards digital engagement.

“I’m thrilled to have Paul join our team as we enter this next phase of rapid growth,” said Baydin. “Paul’s deep knowledge of growth companies, his extensive leadership and expertise in the bank-fintech space are the ideal mix to help PerformLine execute its vision as we scale and expand our operations.”

Wilmore recognized the company’s potential early on: “Having been one of the early adopters of PerformLine’s technology while at Barclays, I saw its revolutionary ability to help organizations quickly build, centralize, and scale their marketing compliance initiatives to allow for compliant growth. As PerformLine continues its significant growth, building a strong foundation of people and processes while leveraging our data and partnerships will enable us to maximize our market opportunity.”

Wilmore holds an MBA from the Wharton School at the University of Pennsylvania and a bachelor’s degree in Economics from Swarthmore College.

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The PerformLine platform, trusted by brands globally, provides end-to-end sales and marketing compliance, from pre-production approvals with document review to live monitoring across consumer facing channels including the web, calls, messaging, emails, and social media. PerformLine empowers compliance teams at some of the world’s largest banks, fintechs, mortgage lenders and tech companies to protect their brands by proactively finding and remediating potential regulatory risks while scaling coverage and gaining efficiencies through automation. Visit for more information.