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Press Release

PerformLine Adds Two Senior Leaders As Company Sees Continued Growth In Second Half of 2020

December 07, 2020

Company announces hires of Claudio Felix and Ashley Cianci to Head Strategic Roles in Sales and Marketing

PerformLine, the leading provider of automated compliance technology, today announced the hire of two senior leaders to enable the market acceleration of the company’s marketing and sales compliance platform across the consumer finance industry. 

Claudio Felix has been appointed Director of Strategic Accounts. Felix has more than 15 years of experience delivering professional services in regulatory risk management, strategy, and business development. Building from his most recent experience at Deloitte and Control Risks where he advised clients on issues regarding regulatory risk and compliance, Felix brings to PerformLine his acute focus on the financial services sector, which has included clients such as the world’s largest asset management firm and institutional investor, fintech firms, and leading financial institutions. 

PerformLine has also appointed Ashley Cianci as Senior Manager of Demand Generation to help the company continue to build brand awareness, launch into new markets, and promote products and services to meet the growing market of companies needing regulatory compliance monitoring. Cianci comes to PerformLine from PrecisionLender where she led demand campaigns that increased marketing-sourced opportunity ACV 30-fold in under 5 years. 

“The combined experience which Claudio and Ashley bring to PerformLine will be crucial to continuing the acceleration of our market presence in the compliance industry,” said Alex Baydin, PerformLine CEO. “Their knowledge of deploying successful go-to-market strategies and providing customers with the solutions and support they need will enable organizations to proactively mitigate regulatory risk across all of their sales and marketing channels.” 

Beginning in February, PerformLine will bring its annual COMPLY Conference to a digital audience for the first time with events being held on February 4, March 25, and May 20. COMPLY brings together the compliance, risk, and regtech ecosystem to collaborate and make connections that focus their business on what’s ahead. The COMPLY Virtual Summit includes tactical compliance presentations, illuminating discussions, regulatory keynotes, and one-on-ones with industry experts. For more information and complimentary registration, click here: https://www.complysummit.com/ 


About PerformLine

PerformLine is the leading platform for omni-channel compliance oversight. Its cloud-based platform is mission-critical for companies to discover, monitor, and act on compliance risk in their marketing, sales, and partner channels. Through sophisticated technology, the PerformLine platform provides end-to-end marketing compliance automation, from the review of material before publication to continuous live monitoring across consumer-facing channels, including the web, email, social media, calls, and messages. PerformLine is trusted by consumer finance brands and global organizations to make efficient marketing compliance their competitive advantage.

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