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Marketing Compliance for Higher Education

Regulatory & Brand Compliance for Higher Education

Higher Education companies know that a nimble and effective marketing compliance program focused on student protection is critical for growth. PerformLine finds and mitigates marketing risk.

PerformLine Workflow

Why PerformLine?

Find the web pages, emails, and social posts that mention your offering across marketing partner sites and score them for compliance against your terms/conditions. Automation exponentially increases your volume and scope of review.

Demonstrate a commitment to marketing compliance and student protection with always-on discovery and monitoring.

PerformLine’s library of proprietary industry rulebooks are ready to deploy and cover a number of regulations that impact higher education providers.

Maximize time and cost savings by consolidating compliance efforts into one comprehensive platform that provides maximum efficiency for your team.

Demonstrate that you’re taking the necessary steps to ensure compliance with a complete history of discovery through remediation for any audit situation.

How this higher education company uses PerformLine to monitor and review over 140k calls for compliance

PerformLine Radar Unknown Sources, Brand Protection, Regulatory Compliance

One Platform, One Process, One Truth

PerformLine enables higher education compliance teams to identify and address compliance risks through our end-to-end solution, from marketing material review to remediation.

PerformLine replaces the need for multiple, disconnected solutions and provides a centralized, scalable omni-channel marketing compliance management process for higher education providers. Experience total efficiency with PerformLine’s all-in-one solution—One Platform, One Process, One Truth.

Great service. Working in a highly regulated industry, it’s necessary to make sure everything is in compliance. PerformLine does a great job of finding and remediating things that would be hard to find otherwise.

Daniel
Senior Marketing Affiliate Manager, National University

FAQs

PerformLine’s omni-channel compliance platform can help higher education institutions automate and scale marketing compliance reviews and the monitoring of their affiliate partners and their brand.

Higher education institutions should use PerformLine to monitor a variety of consumer marketing channels for compliance, including the web, calls, emails, messages, and social media. Higher education institutions should also review and approve marketing collateral from affiliates for compliance prior to publication.

Using PerformLine’s marketing compliance technology, higher education institutions should monitor for (but are not limited to) regulations like the Federal Trade Commission Act (FTC Act), Truth in Advertising laws, Higher Education Act (HEA), Unfair, Deceptive, or Abusive Acts or Practices (UDAAP), and state-specific laws.

Yes, PerformLine’s marketing compliance monitoring solution is adaptable to ever-changing regulations and industry guidelines, making it an ideal solution for higher education institutions to future-proof their marketing compliance programs.

Using sophisticated AI and machine learning, PerformLine can discover previously unknown webpages, landing pages, offers or emails that affiliate partners are promoting to consumers that you may not know about. PerformLine then monitors and scores those webpages, emails, or social posts against your rules to identify non-compliant promotion and alert you to the issues.

PerformLine’s marketing compliance monitoring solution can help higher education institutions manage the risks associated with their affiliates by increasing the volume and scope of oversight through automated compliance monitoring of affiliate websites, identifying compliance gaps, and centralizing compliance management.

PerformLine’s Business Intelligence provides detailed reporting and analytics for higher education institutions, including industry benchmarking data, affiliate and partner compliance performance, trends over time, workflow activity, and more.

Connect with PerformLine and see what we can do for you.