About PerformLine

About PerformLine: The Leader in Automated Marketing Compliance

Discover. Monitor. Act.

That’s not just our tagline, but three fundamentals that inspire innovation at PerformLine. We live those words every day as we build technology that empowers compliance leaders to protect their brand—and their consumers.

Marketing Compliance Less Complicated

In 2007, as an executive in the performance media space, Alex saw a need for better optics into the quality and compliance of leads and calls. With that vision, he started PerformLine, but what he didn’t realize at the time was that he was pioneering a new industry around marketing and sales compliance.

With a team of like-minded industry veterans joining the cause, they started with a simple piece of Javascript and screenshots to help marketers understand where their brand was being promoted in the expanding ecosystem.

As marketers’ needs became clearly defined and as regulators applied greater pressure for consumer protection, the PerformLine platform took shape—and took off!

PerformLine now brings compliance professionals from any industry a cutting-edge technology that features automated, omni-channel coverage from one platform.

Offering discovery, monitoring, remediation, and archiving to ensure regulatory and brand compliance, PerformLine has become the platform leading enterprises choose to mitigate compliance risk and protect their brand.

In 2022, PerformLine acquired LashBack, an authority on email discovery, compliance, and intelligence. The acquisition further empowers compliance teams with comprehensive discovery and compliance monitoring across customer acquisition and marketing channels.

Move Fast. Be Safe.

We help compliance teams move at the speed of business. With PerformLine’s automation, workflows, and tools to speed approvals, compliance becomes agile and a partner to your business.

compliance observations

assets monitored

remediations

Our History

May 2026

PerformLine Launches AI Response Monitor to Extend Compliance Coverage to AI-Generated Responses

January 2026

PerformLine Welcomes New CEO and Additional Funding to Accelerate AI Product Expansion Plans

July 2022

PerformLine completes its acquisition of email discovery company, LashBack

May 2021

PerformLine Attracts Strategic Investment from M33 Growth

September 2020

Launched in beta our 6th channel of coverage with Document Review to automate the compliance review of marketing material – saving organizations thousands of hours

March 2017

Began the full roll-out of our omnichannel product vision by adding monitoring for social email, call, and messaging channels, to the already widely adopted web monitoring solution.

October 2015

PerformLine is featured in the Wall Street Journal for the release of its first Complaint Risk Signal Report based on complaints to the CFPB database

June 2015

We made lime green and compliance cool by launching the first COMPLY Conference, the Marketing Compliance Industry’s Flagship Conference

August 2013

On the heels of the Dodd-Frank Act and the advent of the Consumer Financial Protection Bureau (CFPB), we launched our Compliance Monitoring Solution for Consumer Finance Marketers

August 2011

We officially “Released the Kraken” our proprietary discovery tool that has found millions of webpages, social posts, and emails where our clients didn’t know their brand was promoted

April 2010

Launched our first rulebook, called BPS (Best Practices for Schools) for Higher Education marketers and began in advance of the Department of Education’s proposed regulations

June 2007

PerformLine begins its journey as pioneers of transparency and consumer protection in marketing compliance backed by First Round Capital and other investors

Partners & Accomplishments

FAQs

PerformLine provides technology to review and monitor marketing and customer communications for compliance across channels.

Regulated and compliance‑intensive sectors where accurate claims and disclosures are essential.

By automating discovery, review, and evidence capture so teams can move faster with less risk.

Omni‑channel coverage, configurable rulebooks, and audit‑ready evidence in one system.

Why PerformLine

Omni-Channel

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