Skip to main content

Risk Management

New Complaint Detection Rulebooks Help Uncover the “Why” Behind Customer Complaints

Skylar Clawson
June 12, 2025
Uncover the root cause of customer complaints with PerformLine rulebooks. Learn how these tools can help you understand the "why" behind consumer complaints for better resolution.

We’re excited to announce a new addition to PerformLine’s rulebook library—18 new complaint detection rule categories developed to help organizations better understand customers’ experience and compliance risk across channels.

Built around real customer language, these rules detect not only the presence of a complaint, but also why a customer is upset.

Is it a delay? A billing issue? Misleading marketing? Now, you can pinpoint the issue instantly.

Each rule includes hundreds of keywords and phrases and was tested on more than 2,000 consumer interactions across a variety of use cases, such as sales, support, and collections.

The rules are designed for accuracy and efficiency, helping your team focus on true compliance issues without being overwhelmed by false positives.

The rulebooks break complaints down into specific categories, including:

  • Escalation requests
  • Misleading or deceptive claims
  • Discrimination or unfair treatment
  • Accessibility or technical issues
  • Aggressive sales tactics

…and more.

By identifying not just what happened, but why, these rulebooks empower teams to take focused action, improve customer satisfaction, and reduce regulatory risk.

If you’re a current client, reach out to your CSM

Connect with your Client Success Manager to review the latest enhancements and ensure you’re fully covered.

If you’re not using PerformLine, schedule a demo

Request a demo to see how PerformLine can help you use these rulebooks to improve complaint handling, reduce regulatory risk, and protect consumer trust at scale.

author avatar
Skylar Clawson
Skylar Clawson is a Solutions Associate at PerformLine, where she helps organizations strengthen their compliance programs through data-driven insights and automation. She analyzes platform engagement metrics to inform business decisions, builds interactive dashboards that provide real-time visibility across teams, and develops AI-powered rulebooks that help identify potential compliance risks at scale. Her work supports PerformLine’s mission to help clients stay ahead of regulatory changes and reduce risk with confidence.

Stay Updated

Join thousands of other industry professionals

Subscribe to receive the latest regulatory news and updates with a focus on marketing compliance via content offers, newsletters, blog posts, and more
This field is for validation purposes and should be left unchanged.

Connect with PerformLine and see what we can do for you.