PerformMatch™ Platform Provides Complete Surveillance of Merchant Websites To Identify Potential Compliance Violations or Brand Marketing Abuses
MORRISTOWN, NJ (PRWEB) APRIL 26, 2016
PerformLine, the leading SaaS marketing compliance company, today announced that it has been accepted as a Merchant Monitoring Service Provider (MMSP), providing monitoring services to acquirers participating in the MasterCard Merchant Monitoring Program (MMP). As part of this program, the company’s PerformMatch™ platform will provide acquirers complete surveillance of their merchant websites to ensure full compliance with MasterCard rules. PerformMatch’s ongoing and automated monitoring is designed to manage risk and prevent fraud while creating time and cost-savings for acquirers, processors and merchants who must adhere to the BRAM rules.
“We are excited to be part of the MasterCard Merchant Monitoring Service Provider program and help the companies that process payments to fully monitor their merchants’ activities online,” said Alex Baydin, CEO of PerformLine. “Our deep experience in marketing compliance, coupled with the strength of our automated and scalable platform, will help ensure that processors and merchants comply with federal laws and MasterCard program requirements.”
PerformMatch uniquely uses customizable rule sets to provide specialized monitoring of possible compliance violations across a variety of marketing channels. In addition, the platform provides continuous, 24/7 monitoring and automated daily screenshots to analyze every merchant website to identify possible infringements. As part of the monitoring process, the company’s web crawler discovers both known and unknown merchant web pages and monitors for potentially illegal product offerings like the sale of counterfeit merchandise, the illegal sale of prescription drugs, and the sale of illegal electronic devices. The platform then identifies the web pages in violation of BRAM program rules, and can do the legwork to notify merchants and remediate potential violations.
MasterCard’s BRAM initiative was designed to protect MasterCard and its customers from illegal and brand-damaging transactions.
PerformLine works with the top brands in lending, banking, mortgage, credit and debt services, credit cards and education, providing them the most comprehensive marketing oversight platform available. To date, PerformLine has helped clients proactively uncover and resolve more than 29 billion potential marketing compliance violations before they became issues. Underscoring this effort, the company hosts COMPLY, the first of its kind conference strictly focused on the intersection of marketing and compliance designed to help their clients and marketers stay informed and up-to-date on regulations and compliance issues. On June 7, 2016 at the Dream Downtown in NYC, COMPLY2016 will bring C-level compliance executives, marketing professionals, leading advertising lawyers and consultants, and contact center directors from top brands who are interested in making sure their efforts to reach consumers are compliant with all federal regulations. Learn more about COMPLY2016 and register at http://www.COMPLY2016.com.
PerformLine is the industry’s leading marketing compliance company bringing SaaS automation and scale to companies looking to mitigate risk and ensure brand safety. PerformLine empowers marketers with the most comprehensive marketing oversight solution for multiple channels within a single platform — PerformMatch™. The PerformMatch platform automatically monitors contact centers and the web to ensure full regulatory, brand and TCPA compliance for marketers, as well as provide automated agent compliance and performance monitoring in their contact centers. PerformLine saves clients money by automating compliance activities across channels and departments, creating significant cost-savings. For more information about PerformLine, Inc. and the PerformMatch compliance platform, visit performline.com, email marketing(at)performline(dot)com or follow us on twitter @PerformLine.