About Us

Discover. Monitor. Act.

It’s not just a tagline, but the three fundamentals that inspire innovation at PerformLine.

It only took a few non-compliant leads to plant the seed that is now the PerformLine SaaS platform.

As an executive in the performance media space, Alex saw a need for better optics into the quality and compliance of leads and calls. With that vision, he started PerformLine to provide that integral transparency. What he didn’t realize at the time was that he was pioneering a new industry around marketing compliance monitoring.

With a team of like-minded adtech veterans joining the cause, they started with a simple piece of Javascript and screenshots to help marketers understand where their leads were coming from. As marketers’ needs became clearly defined and as regulators applied greater pressure for compliance, the PerformLine platform took shape—and took off!

PerformLine now brings marketers from any industry a cutting edge RegTech solution that features full workflow capabilities, real-time analytics, remediation, and monitoring across any channel to ensure regulatory and brand compliance.


Resource Center


  • Founding Member: International RegTech Association
  • Electronic Transactions Association
  • Mortgage Banker's Association
  • Merchant Acquirers' Committee
  • LeadsCouncil