Marketing compliance monitoring has taken on a new urgency in light of all of the regulations introduced in recent years. In addition to regulatory compliance, proper brand use in online marketing is an important component to the monitoring process. Marketers should not only trust that their partners are representing them, but verify that it is happening according to their policies.
PerformLine believes that compliance and brand monitoring is a necessary tool for marketers and publishers alike, and that it can be a positive part of marketing campaigns. Verification that leads are compliant makes them more valuable to both marketers and publishers.
PerformMatch answers the call from lead buyers and sellers for independent and reliable compliance monitoring technology and services. The PerformMatch SaaS platform is designed to directly benefit marketers and their partners in their quest to monitor all lead sources for full regulatory and brand compliance as well as alleviate tension in the advertiser-affiliate relationship. So what makes us different?
The PerformMatch Differentiators
Machine and Man: PerformMatch is built for automation but some findings call for the human touch. That’s when we layer in a manual review of your campaign to help extract the true contextual relevancy of any potential compliance violation.
Depth and Breadth: With the depth of data that PerformMatch collects, you can see below the tip of the iceberg to the deepest corners of the web – using the scale of automation to monitor and report on all layers of traffic including aggregator, affiliate and sub affiliate. With the breadth of data PerformMatch collects, you can evaluate the compliance level of one lead provider to the other and get comparative reports.
Independence: We are 100% focused on compliance. Unlike some agencies and lead sellers who may offer compliance as an add-on to their media services, we have no conflict between compliance monitoring and media spend and no other services vying for our focus.
Push & Pull: PerformMatch delivers clients both a full suite of push reports to take action on and unfettered access to our real-time compliance platform so clients can pull the data they want, when and where they want.
Carrot and stick: While PerformMatch delivers tough policing tools to manage compliance throughout all of your traffic partners, we’re also able to help you reward those traffic partners who are compliant by shining a bright light on the “good guys.”