PerformMatch™ - Overview

Perfomance Marketing Advances When You Make The Invisible Visible

Lead generation and CPA advertising are the fastest growing sectors of online advertising. The benefits are numerous for advertisers and agencies: relatively risk free and scalable, with no significant upfront spend required to test a channel. However, there is one extremely important control that advertisers have been forced to give up in exchange for buying media on a performance basis: transparency! Advertisers spend money blindly with CPA networks with no control or optics into whom and how their offers are being promoted. Publishers have all been lumped together on blind networks in which the high quality and compliant publishers are subsidizing the payouts of those responsible for fraud. Until now, understanding the true user intent of your leads acquired via your CPA acquisition program has been impossible.

PerformMatch™ is now making the invisible visible!

PerformMatch™ - Benefits for Advertisers

• Quickly identifies non-compliant affiliates who are
   delivering bogus or fraudulent leads

• Rewards affiliates who consistently deliver sales and
   leads without deceiving consumers

• Keeps affiliates compliant with your marketing guidelines
   and FTC best practices

• Protects your brand from being affiliated with undesirable
   content

PerformMatch™ - Benefits for Publishers

Only with PerformLine’s PerformMatch™ are affiliates provided the opportunity to earn true value from the first click or lead generated.

For publishers, PerformMatch™ delivers on:

• The opportunity to earn individual credit for delivering
   sales and leads in a compliant manner

• A platform that allows you to stand out from the crowd
   and build your brand and reputation

• Access to top tier brands that have a pre-existing brand
   affinity with your traffic and thus higher conversions

• A share in the premiums brand-sensitive advertisers are
   willing to pay for the control your participation in the
   platform provides.