By David Morgan, SVP Business Development
Show Cause Investigation is one of the scariest phrases in the current higher education accreditation environment.
While Show Cause Investigations can happen for many reasons, when an accrediting body asks you to prove that you and your affiliates provided accurate information to consumers, you need to be prepared to respond. You need to not only validate the information in market but also defend that ...
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LeadsCouncil announced the 2013 winners of their annual LEADER Awards today and we were so honored to be awarded TWICE for BEST COMPLIANCE MONITORING by our clients, peers and partners.
PerformLine was named “Best Compliance Monitoring – Education” for a second year in a row by lead buyers, as well as “Best Compliance Monitoring – Technology” by lead sellers and other technology providers.
We are honored to be singled out as “Best in Class” for this prestigious award! Read the press release>
Photos of ...
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By David Morgan, SVP Business Development, PerformLine
ALERT!
Anyone who ever doubted whether accurate Gainful Employment disclosures to consumers were important — or even a valid concern — needs to SIT UP AND TAKE NOTICE.
Just read this article from Forbes “Kentucky Attorney General takes Spencerian College to Woodshed over Phony Job Placement Claims.”
Jack Conway, the Kentucky state Attorney General who pursued Quinstreet over GIBill.com and ...
Continue ReadingBy David Morgan, SVP, Business Development
Schools and lead generators that have been monitoring governmental activity around marketing to the Military community should now be aware that the trademark for “GI Bill” has been successfully registered with U.S. Patent and Trademark Office by the Dept. of Veteran’s Affairs (the “VA”).
What does this mean? Guidance from the VA on how they intend to let “GI Bill” be used by third parties (schools and lead generators) is not expected for at least 6 ...
Continue ReadingYour input is important!
The LeadsCouncil is launching its 3rd annual LEADER Awards for the lead gen space. These awards give a voice to lead buyers and sellers like you who have an intimate knowledge of the lead gen industry.
PerformLine hopes that you might take a moment to fill out the survey and recognize us as a “Best in Class Compliance Monitoring” partner! Your vote is important, not only for this particular question but for all in the survey which aggregate ...
Continue ReadingGoogle’s largest advertiser, University of Phoenix, is a for-profit school that is very concerned about Title IV compliance. According to search marketing firm WordStream, UoP spends $200k a day or $73M a year advertising with Google. How concerned should Google be about letting non-compliant lead sellers jeopardize UoP’s Title IV status by running non-compliant search ads on Google? I would say they should be very concerned.
Read the story on Mashable: http://mashable.com/2012/10/
Would you like to know more about ”Key Vendors That Make Your EDU Inquiries More Valuable?” You’re in luck. You can rewind time and join the recorded webinar to learn how compliance monitoring and fraud detection should be important parts of your inquiry management program.
Hear David Morgan of PerformLine and Hagai Shechter of Fraudlogix as they covered automated compliance monitoring and fraud detection.
Martin Lind of Leads360 and Chris McArdle of TARGUSinfo, a Neustar Company, added their perspectives.
Continue ReadingThe Consumer Financial Protection Bureau (CFPB) is showing its might by “taking on companies for deceptive fees and marketing and unmoved by protests that its tactics go too far.” The additional firepower from coordinating numerous state and federal agencies gives the CFPB the ability to pursue marketers and their affiliates to an unprecedented level, and to act quickly.
In addition to credit card companies or mortgage lenders, the Education sector is squarely in the bureau’s sights and they continue to move ...
Continue ReadingNow would be the time to check. Make sure that you have a strategy for ongoing disclosure compliance as there are more state specific changes coming under a new bill the California legislature passed this week. Read the article.
Now, according to the Sacramento Bee, the stakes are going up. It will not just be federal agencies levying fines but the California Bureau for Private Postsecondary Education is also “handing out swifter penalties and tightening oversight.” According the article, ...
Continue ReadingLeadsCon East wrapped up last night. We had another awesome experience at LeadsCon: learning a lot, sharing some of our expertise, meeting new contacts and of course…a little fun.
Our CEO Alex Baydin (far left) giving participants the latest on compliance monitoring for call centers during a panel session (other panelists: Glenn Houck, Co-Founder, LeadQual, LLC; Nick Shah, CEO, Ampush Media; Moderator: Terrence Thomas, SVP Marketing, A Place for Mom)
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