Marketing Guideline Compliance

PerformMatch™ Marketing Guideline Compliance Rules provide marketers the ability to monitor their individual company’s marketing policies to help protect their brand.

How it Works

PerformMatch Marketing Guideline Rules allow marketers to create custom compliance rules based on their own brand guidelines. These rules are used to ensure lead providers are following your brand guidelines in areas such as: brand safety, form accuracy, geo specific disclaimers and much more!

PerformMatch Marketing Guideline Rules used in conjunction with PerformMatchrules ensures comprehensive compliance coverage including misrepresentations outlined in federal regulations.

Benefits

  • Ensures accurate representation of your brand, locations, logos, trademarks, accreditation language, and much more
  • Provides automated follow-ups on lead providers after any change requests
  • Sends alerts which allow for quick action against non-compliant partners
  • Allows access to robust historical data to respond to internal or external creative and landing page audit requests

The PerformLine Difference

Best Practices for Schools

PerformMatch Best Practices for Schools (BPS) is a compliance rules set that allows higher education marketers to proactively begin self regulation of their online advertising campaigns against misrepresentations. PerformMatch BPS was created in accordance with the U.S. Department of Education’s misrepresentation regulations as outlined in the Higher Education Act (HEA).

Marketing Guidelines Compliance

Marketers can create custom compliance rules based on their own company’s brand guidelines. These rules are used to ensure lead providers are following your company’s guidelines in areas such as: brand safety, form accuracy, geo specific disclaimers, accreditation and much more.

Community Rule Set

PerformLine is in the unique position to help our clients benefit from the collective learnings across our PerformMatch client network. Using our Community Rule Set, which anonymously gathers and groups the trigger terms and phrases our marketers and lead vendors are using to monitor campaigns for compliance, members benefit from this shared learning.