PerformMatch™’s screen capture technology enables advertisers to protect their brand and keep their traffic sources compliant as well as empowers networks to earn credibility and increase ad spend.

PerformLine, an online ad verification company, features screen capture technology in PerformMatch™, the only campaign verification platform that verifies display, email and lead generation in-market. This broadest-reaching platform provides full transparency into where and how ad creative is appearing.

The PerformMatch™ technology automatically generates an Impression ...

IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit

Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools

Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) today convened  the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad Verification Day: An Introduction and Discussion of Methodologies” is being held in New York City, with an invited roster of ...

• Improve your ROI by quickly eliminating the waste in your media spend on Ad Networks

• Keep Ad Networks Compliant with the Terms of your Insertion Order

• Protect your Brand from appearing on undesirable content

• Avoid Incentivization paths, virtual currency paths, and other low quality traffic sources

• Stay compliant with FTC and AG best practices and guidelines

• Auditable trail of every impression with screen shots

• Quality Scores based on violations for every network and publisher that your media runs on

• ...

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

PerformLine, the first real-time end-to-end Campaign Verification platform that provides advertisers with full transparency into where and how their ad creative is appearing on otherwise blind ad networks, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.  Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. ...

PerformLine’s Campaign Verification platform PerformMatch™, is the first platform of its kind that extends beyond display media verification to allow advertisers and their agencies to ensure their brands are safe by being marketed in a compliant manner.

PerformLine is the first real-time end-to-end Campaign Verification platform that provides advertisers and their agencies with full transparency into where and how their ad creative is appearing on otherwise blind ad networks. The platform offers advertisers the following; compliance monitoring by guarding against ad network deceptive marketing practices, brand ...

The discussion at the November 4^th OfferVault ...

The move to Javits Center after many years at the Hilton has left many ad:tech bound participants asking “where can I meet my client for lunch?” and “where is a good place for Irish Car Bombs?”…  Javits Center is in that last section of Manhattan which is not populated with restaurants and bars on every corner, but full of parking garages and warehouses.  However, with a little planning, that perfect place to meet up with clients or ...

There has been a lot of discussion about behavioral targeting recently. Not only are the companies who use this information following the developments, but so are the consumers who will be (possibly unwillingly) supplying this information. There is a definite consensus among networks as well as agencies that the ownership and usage of this behavioral data will be increasingly important in the future. This technology made national headlines on the front page of the New York Times on July 31^st: Continue Reading

PerformLine, Inc., a next generation online marketing company and developer of campaign verification solutions for both brand and direct response marketers, has named David Jakubowski to the Board of Directors.

New York, NY (PRWEB) September 8, 2009 — PerformLine, creator of the first real-time end-to-end campaign verification platform that provides advertisers with full transparency into where and how their ad creative is appearing on otherwise blind ad networks, today announced the appointment of David Jakubowski to its Board of Directors. ...

It has taken some time, but companies are beginning to realize that campaign verification is as important as targeting to success. What is the point of targeting users on sites and paying a premium for that if you are also paying for impressions and clicks to the wrong audience without knowing it?

The “Vetting the Nets” session at the OMMA AdNets conference in Los Angeles in July became a bit animated when it came to this issue. Matthew Wood (Ave ...